A campaign strategy is used by different industries with the aim of achieving a social, impeachment political or commercial goal. In the case of politics and government particularly, a campaign strategy is designed when a political party puts up a candidate for the elections. An election campaign strategy involves a series of coordinated events including public speaking and demonstrating to help convince the voters to vote for their candidate. It is only by creating a strong and effective campaign strategy that a candidate can hope to win the election. When designing a campaign, it is important to think strategically. This means that the political government must first be realistic about the amount of resources they have and plan to maximize them to the fullest of their abilities. Not only can external hooks be used to maximize the impact but the one thing any election campaign strategy should not be is rigid. The campaign should be responsive towards the changing environment which is the only way that a political party can hope to win. Where most campaigns end up going wrong is fixing an aim.
There should always be a singular purpose to the campaign being created. Having too many thoughts, aims or plans can confuse the campaign making it less effective. Also, doing so will confuse not only the candidate himself but also the voters who will not be able to understand the campaign and its focus. Since the whole point of a political campaign is to get the citizens to vote for a candidate, it is important for the political party to study the environment. This includes trying to understand what the voters are looking for in a electoral candidate. Using this information one can design a campaign which will relate to the voters. There are a number of tactics and methods available for a political party to choose from when devising an election campaign strategy. Hence the first thing that must be done is a detailed amount of research. This ensures that the tactics being used are tried and tested and will guarantee success. If the political party wishes to take any risk, it should be a calculated one. Rash decisions can not only affect the campaign but also potentially cause the candidate to loose the election.
GDPR norms do not restrict you from searching and collecting leads in social media websites like LinkedIn. Therefore, in such a case, you once more need to seek the leads’ consent to contact and process their information unless you are using LinkedIn’s “Sales Navigator” to save the information of the leads. Lastly, if you have bought your leads from a partner or vendor organization, then you have to make sure in this post-GDPR era that they have found consent from those leads to share their data with your company. This consent must be- specific, explicit, and well-documented in form. It is only then your partner/vendor can transfer leads to your marketing teams for leads that have check this opt-in box. Now, if you have collected leads in any of the above-stated methods you can remain assured knowing that you did not violate the GDPR laws. Moreover, these prospecting methods not only provide you with lawful grounds to process any leads personal information, but it also allows your marketing and sales teams to fill their pipelines with leads that are really interested in your offerings.
Managing the consent of your leads efficiently is the key to reaching out to them without breaking the GDPR law. Therefore, you must create a process in your organization that helps to provide the leads an easy way to provide their consents and also revoke them at their will. Additionally if at any point of time one lead wants to erase their personal information, you must comply with their request by deleting their data from your CRM database . GDPR norms do not stop you from sending promotional emails. Therefore you can still send automated promotional emails using your easy to use CRM software for those who have provided consent to receive such emails. Now, if any lead in your email list has not provided you with such consent, you can still do so through ‘one-on-one’ emails, which can establish legitimate interest for that contact in your email list. However, in this case, there is an overriding rule- The rights of the individual.